From Personal Struggles to Empowering Others

In 2020, Nicholas Poulin founded Raise The Standard with a profound purpose. As a father to his son Nicco and a devoted husband, Nicholas's journey began with a passion for helping others through personal training. The hardships he faced, including almost losing both his siblings to different life challenges, instilled in him the understanding that life is short and precious. This realization fueled his commitment to make a lasting impact on the world.

Raise The Standard isn't just a clothing brand; it's a movement inspired by the stories and resilience of people like you. Our mission is to spread positivity, love, and inspiration, encouraging everyone to become the best version of themselves.